Wiping Out Inefficiencies with Greg Brown of DUDE Wipes | re:COGs Podcast Episode 50

Greg Brown's Operational Secrets at DUDE Wipes

A Special Segment from Pipe17's Virtual Summit: The State of Ecommerce Operations

In this special episode of the re:COGs podcast, we bring you an exclusive interview with Greg Brown, SVP of Operations at Dude Wipes, originally aired as part of Pipe17’s virtual summit, “The State of Ecommerce Operations.” Hosted on June 4th, this event brought together over 500 operations experts and industry leaders from top brands to share insights, strategies, and real-world experiences in navigating the complex world of e-commerce operations.

Building a Clean and Lean Operational Machine

In the latest episode of the re:COGs podcast, host Mike Gelb sits down with Greg Brown, SVP of Operations at DUDE Wipes, for an exclusive live recording webinar hosted by Pipe17. This engaging conversation dives deep into the incredible journey of DUDE Wipes, a company that has revolutionized the toilet paper aisle with its innovative flushable wipes. With a lean team of just 25 members, DUDE Wipes has achieved remarkable success by focusing on B2B channels over D2C, and building robust partnerships with retail giants like Walmart, Target, and Amazon.

Scaling Operations with Technology and Partnerships

Greg shares invaluable insights into how DUDE Wipes has managed to scale operations efficiently while maintaining a low headcount. By prioritizing technology solutions over increasing headcount, the company has been able to automate processes and save time. Greg emphasizes the importance of understanding and continually optimizing processes, using tools like ERP systems and scripting to handle tasks that would otherwise require more staff.

Leveraging E-Commerce Partnerships for Fulfillment

One of the key strategies that set DUDE Wipes apart is its approach to e-commerce fulfillment. Rather than developing an in-house system, the company leverages partnerships with major retailers like Amazon, Walmart, and Target. This not only drives traffic to these platforms but also optimizes logistics and enhances relationships with retail partners

Navigating SKU Planning and Inventory Management

With rapid growth comes the challenge of SKU planning and inventory management. Greg shares how DUDE Wipes manages their hero products while maintaining strong ties with sales and marketing teams to meet growing demand efficiently. By monitoring market data and retailer inventory closely, the company ensures it keeps up with its high growth trajectory.

Ambitious Channel Growth Plans

Looking ahead, Greg reveals DUDE Wipes’ exciting plans for channel growth, including conquering new platforms like TikTok Shop and expanding their footprint in traditional retailers like Costco. Despite the challenges of navigating evolving strategies on these platforms, the company remains committed to being where its customers are.

This episode of the re:COGs podcast offers a wealth of actionable advice for anyone looking to scale their brand efficiently. From leveraging technology to navigating retailer partnerships, Greg Brown’s operational secrets provide a blueprint for success in the fast-paced world of consumer goods.


Mike and Greg Discuss:

  • Scaling operations efficiently with a lean team by prioritizing technology and automation
  • Leveraging e-commerce partnerships for fulfillment to optimize logistics and strengthen retailer relationships
  • Managing SKU planning and inventory to keep up with rapid growth
  • Ambitious channel growth plans, including TikTok Shop and expanding presence in Costco
  • Surprising 50-50 gender split in user base, despite the brand name
  • The  $100 question:  Cash or Stash?

Listen to the Entire re:COGs Series:

Tune in to re:COGs, the podcast series that examines the essential aspects of inventory management, supply chain optimization, and operational excellence, all through a COGs-focused lens.

Hear business operators and thought leaders from growing consumer brands share their thoughts on product manufacturing.  Through inspiring stories and critical conversations with top experts across CPG, food, fashion, and other industries, listeners are treated to valuable insights and actionable advice that can be applied to any growing business as it scales up operations.

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Learn how to apply for vendor financing, and get help receiving purchase order financing. Manufactured helps customers in over 20 categories across 25 countries with product manufacturing and inventory financing. 

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