All posts tagged: Private Label Products

Brand Marketing for Product Start-Ups

As a typical start-up your cash flow is slow, your costs are high, and your profit margins are slim. On top of this, advertising is the most expensive and least cost-effective when your business is in its earliest stages. Advertising takes time to fully optimize into becoming a recurring stream of profitable prospects. To run an advertising campaign long enough to optimize it into profitability, you also need to spend a significant amount of money to get to the point of profitability

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4 Ways to Improve Your Product Packaging

Product packaging is oftentimes a crucial overlooked aspect of a customer’s experience. The package is another way a customer will view your business. A memorable opening experience can turn a one-time customer into one of your valued repeat customers by building your brand recognition and trust. Knowing this, it is important to get the packaging right and to help you, here are 4 tips to make it the best it can be. 

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The Basics of Product SKU Fragmentation

A SKU (stock keeping unit) is a tool used in the field of inventory management as a specific product identifier.  It is a number or term that is assigned to individual retail products to identify price, product options, and manufacturer.  Different retail locations and sources of sale use different SKUs to identify products.  Unlike UPC codes, these are not universal or standardized, but in house specific.  SKUs keep track of inventory and each variant of a product has a unique SKU. 

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