Swoop In on The Digital Display That Keeps Your Inner Circle In The Loop

Join re:COGs host, Mike Gelb for an illuminating glimpse into the world of developing connected hardware, as we engage in an insightful discussion with Brian Gannon, Founder & CEO of Loop. 

In this episode, Gannon pulls back the curtain on the captivating story behind Loop, the innovative digital frame and private digital network and home display that enables families and friends to stay intimately connected through shared photos and messages.

From Prototype to Production: The Loop-de-Loop of Product Creation

Gannon gives us an exclusive peek into Loop’s genesis, beginning with identifying the need for a private way for families to connect, all the way through developing the perfect “works like” and “looks like” prototypes. We explore the mistakes and milestones along the way, emphasizing the complexity of designing a functional, connected piece of hardware. Gannon also stresses the importance of compromise, especially regarding initial product margins and features, in order to create something affordable and immediately usable.

Insider Tips for Finding the Right Manufacturer

Choosing the perfect manufacturing partner can feel overwhelming, but Gannon generously shares his insights, based on successes and stumbles with his first product run. He reveals his crucial lesson – the value of finding a factory that has created similar products – in order to maximize efficiency and reduce risk. Gannon also underscores the importance of small initial batch sizes, essential for startups to minimize upfront costs. We also learn the upside of leveraging experienced teams, as well as the potential downsides of overly complex partnerships.

Running the Gauntlet of Financial Growth

Gannon also candidly discusses the problem every startup faces – financing growth. We explore the cash flow challenges of inventory-based businesses, and how he initially underestimated the capital required. He shares how iconic companies like GoPro fueled expansion through creative partnerships with retailers, manufacturers offering favorable terms, and content marketing. He reveals the value of revenue-based financing partners who understand the seasonal ebb and flow of direct-to-consumer brands like Loop. Gannon emphasizes using personal connections to find financing partners willing to stick it out through the ups and downs alongside you.

Get in the Loop! Tune in to hear about the twists and turns of digital connection and picture-perfect partnerships.   Brian Gannon’s experience with product development, inventory management, and profitable growth offers a wealth of valuable insights and actional advice.  You won’t want to miss this opportunity to capture every pixel of wisdom from his captivating journey.