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Brand Marketing for Product Start-Ups

As a typical start-up your cash flow is slow, your costs are high, and your profit margins are slim. On top of this, advertising is the most expensive and least cost-effective when your business is in its earliest stages. Advertising takes time to fully optimize into becoming a recurring stream of profitable prospects. To run an advertising campaign long enough to optimize it into profitability, you also need to spend a significant amount of money to get to the point of profitability

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4 Ways to Improve Your Product Packaging

Product packaging is oftentimes a crucial overlooked aspect of a customer’s experience. The package is another way a customer will view your business. A memorable opening experience can turn a one-time customer into one of your valued repeat customers by building your brand recognition and trust. Knowing this, it is important to get the packaging right and to help you, here are 4 tips to make it the best it can be. 

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