Is Instagram becoming the next mall?

Instagram is now allowing influencers and creators to sell things directly to their audience through tagged posts. Previously, only brands were able to have shoppable posts on Instagram. Now, they’re allowing influencers and creators to start doing the same. Influencer marketing has a profound impact on social commerce, especially on Instagram where 34% of daily users ages 13 and older have already purchased products based on a recommendation from an influencer or blogger, according to December 2018 data from CivicScience.  So with Instagram’s new feature, followers will now be able be able to buy products recommended by their beloved influencer. This in turn creates a cycle of cash flow. Brands pay influencers to post on their behalf, followers buy the product off the influencer’s post, and then Instagram takes a cut of every sale made through its platform. Win, Win,…

Continue Reading