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The Struggle of Building a Product Influencer Brand

On the surface, becoming a social media influencer may seem simple enough. After all, all you have to do is post great photos and use popular hashtags, right? Wrong. To be an effective and popular influencer, you need to brand yourself. To do this, you need to figure out the platform you want to take, the niche you want to fit into. Are you interested in promoting a certain lifestyle? Are you interested in becoming know for fitness? Are you a mommy blogger? Once you’ve figured out your personal brand, the real work begins. Appeal to people of your chosen niche or platform and give them a reason to be engaged and want to follow you.

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Brand Marketing for Product Start-Ups

As a typical start-up your cash flow is slow, your costs are high, and your profit margins are slim. On top of this, advertising is the most expensive and least cost-effective when your business is in its earliest stages. Advertising takes time to fully optimize into becoming a recurring stream of profitable prospects. To run an advertising campaign long enough to optimize it into profitability, you also need to spend a significant amount of money to get to the point of profitability

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4 Ways to Improve Your Product Packaging

Product packaging is oftentimes a crucial overlooked aspect of a customer’s experience. The package is another way a customer will view your business. A memorable opening experience can turn a one-time customer into one of your valued repeat customers by building your brand recognition and trust. Knowing this, it is important to get the packaging right and to help you, here are 4 tips to make it the best it can be. 

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Can you use ASANA to manage your product manufacturing supply chain?

Asana is a very robust and user friendly project management tool that can be applied to a wide variety of tasks with their custom fields feature. It’s one-size-fits-all interface is quite intuitive and flexible. But can you use it effectively to manage global vendors, a fragmented supply chain and integrate multiple manufacturing projects?

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The Basics of Product SKU Fragmentation

A SKU (stock keeping unit) is a tool used in the field of inventory management as a specific product identifier.  It is a number or term that is assigned to individual retail products to identify price, product options, and manufacturer.  Different retail locations and sources of sale use different SKUs to identify products.  Unlike UPC codes, these are not universal or standardized, but in house specific.  SKUs keep track of inventory and each variant of a product has a unique SKU. 

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